L'Oreal has promoted UK chief digital officer Nick Buckley to chief marketing officer of Nordics.
In January, Buckley – L'Oreal UK's first digital chief – moved into the Nordic role where he will put digital transformation at the core.
From the Copenhagen office, he will be tasked with accelerating partnerships with key e-commerce firms, driving SEO and developing a content strategy.
These data-driven marketing efforts will be expected to deliver brand love, while personalised marketing will also come into his remit. Buckley who featured on The Drum's Digerati 2018 list, has previously been acknowledged by L'Oreal for helping to digital upskill the UK team over the last three years.
Replacing Buckley as UK chief digital officer is Sam Crossman who has previously delivered digital transformation across brands to Professional Products Division (PPD) and Garnier.
In 2018, the cosmetic brand's marketing team saw some internal shuffles. It appointed Anca Stefan as chief digital officer of Russia and Kazakhstan in October 2018 and saw European marketing chief Hugh Pile going on sabbatical July 2018.
It comes as the brand reviews its UK and Ireland media agency, putting incumbent Wavemaker's on alert.