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Superunion names BBH's Holly Maguire as UK managing director

Holly Maguire, UK managing of Superunion

Superunion, WPP’s global branding agency, has named Holly Maguire as its UK managing director, charged with growing the business and managing key client relationships.

Maguire joins the agency, which was formed a year ago following the merger of Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT, from BBH. She will be charged with overseeing client relationships with Coca-Cola, IAG, Nestlé, Tesco and Vodafone.

Jim Prior, global chief executive of Superunion, said: “Holly brings a tremendous combination of creative and commercial acumen to Superunion, and an enlivening personal energy that our clients and our people will all take great benefit from, I’m sure. Exciting times ahead.”

Maguire added: “An agency built on a spirit of creative optimism feels exactly what we need right now – and exactly where I want to be.”

Maguire has previously held business development roles at Anomaly and Isobar, where she also held the post of head of account management, and worked within CHI&Partners and McCann London.

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