Car marque Infiniti has launched a new campaign, created by TMW Unlimited, starring a host of Olympians and Ironmen, who engage in various triathlon sports across a selection of jaw-dropping backdrops.
The spot promotes the launch of the Intelligent All-Wheel Drive (AWD) range of cars; the Q30, QX30 and Q50 models in particular.
From swimming in freezing alpine lakes, running across windswept mountain tops and cycling down switch-backs, sports stars Emilie Morier, Maurice Clavel and Gordon Benson make the training look easy and prove their dedication to their craft – characteristics that draw parallels with Infiniti's inbuilt technology and ability to adapt to different road conditions.
“Our cutting edge Intelligent AWD technology allows drivers to go on adventures no matter what the conditions are outside, and this campaign shows sportsmen and women doing just that,” said head of marketing department at Infiniti Europe, Pierre Monchatre.
The campaign breaks in January 2019 and will run across Europe for the next three months, where it will be rolled out across TV, press, OOH, VOD and social channels.