The Drum Awards Festival - Digital Advertising

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Marketing Business on the Move News

Business on the move including Arla, Barclays, Comic Relief, Superdrug and more


By Imogen Watson | Senior reporter

January 17, 2019 | 6 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Send your acquisitions, reviews, account wins and launch news to

Send your acquisitions, reviews, account wins and launch news to

Global wins

Accenture Interactive and Karmarama have been appointed Arla's lead global digital agency. Arla's brands include Lurpak, Castello and Anchor.

Americas wins

This week's acquisitions

Solve has been appointed Sunoco's agency of record.

Shoe Carnival has selected McCann as its agency of record for integrates marketing services.

VMLY&R has been appointed by Nature Bounty and Sundown Naturals as its agency of record. Both brands are from The Nature's Bounty Co.

EMEA wins

MediaCom has retained Direct Line Group's media planning and buying account.

Comic Relief has appointed MC&C to its media account, tasked with drawing audiences to Red Nose Day.

Superdrug has retained Mindshare as its media planning and buying agency.

Adare International has renewed its print management contract with Carlsberg.

Ascot Racecourse has renewed its global partnership with Karen Miller.

Black and Ginger has been appointed to develop a brand narrative for the city of Liverpool.

APAC wins

Australia's Department of Defence has appointed VMLY&R to handle its creative and digital account.

M&C Saatchi has been awarded the account of Tab, an online sports betting company.

Sabco Australia has appointed Shell Media to handle its planning and buying.

M&C Saatchi Indonesia has won the account of Tempo Scan Group, which has a stable of 10 brands.

Innity has been appointed as the official reseller for TikTok in Malaysia.

Yili Industrial Group has awarded its integrated communications business in Southeast Asia to Saatchi & Saatchi Singapore.


Barclays is reviewing its advertising account. Bartle Bogle Hegarty (BBH) currently holds the account.

Just Eat has ordered a global media review.


Adroll has launched integrations with Big Commerce and Yotpo as direct-to-consumer (DTC) brands look to convert online shoppers in an expanding e-commerce marketplace.

Former Havas chief operating officer, Jason Peterson, has launched an agency called The Times.

Dentsu Aegis has launched a digital OOH company with Docomo called Live Board.

Adtrak has launched Adtrak Creative - a new division to provide branding, campaign concepts and creative advertising.

The minds being Maker Labs have launched a new platform called Domore.


Forward3D has merged with PMX Agency, to create a global brand performance marketing agency known as ForwardPMX.

Taiwanese CRM agency AAA has integrated its operations with Isobar Taiwan. AAA is part of the Dentsu Aegis Network.

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