The UK’s ad industry has united behind calls for a no-deal Brexit to be ‘taken off the table’ following last night’s historic rejection of the prime minister’s withdrawal agreement with the EU in the House of Commons.
MP’s voted by a crushing majority of 230 to reject the terms of the offer, sending the government back to the drawing board in its fraught negotiations, while also raising the prospect of Britain departing without any agreement in place.
Stephen Woodford, chief executive of the Advertising Association, said: “A ‘no deal’ Brexit is hugely concerning for the UK advertising industry.
“As such, it is important that the government quickly comes up with a viable alternative to reduce uncertainty for business and the UK as a whole. We would rather have no-deal taken off the table, given its potentially huge disruptive nature.
“Our position is that there are three essentials the government must negotiate as a minimum for the advertising industry: continued cross-border data flows; plurality of broadcasting channels to carry cross-border advertising; and a flexible migration system that allows continued access to the best talent.”
Giving his own take on the dramatic vote, S4C Capital chairman Sir Martin Sorrell said: “This just makes business life even more uncertain and therefore more difficult. Also heightens the possibilities of a general election or a second referendum or of no deal.”
Brexit turbulence may already be having an effect on ad budget growth with the latest IPA Bellwether report indicating that growth has flatlined for the first time since 2012.