Modern Marketing

Williams Lea Tag sweetens shopper marketing activation offer with Popcorn

By John Glenday | Reporter

January 15, 2019 | 3 min read

Marketing and comms firm Williams Lea Tag (WLT) has brought Australian rivals Popcorn Global under its wing to enhance its own shopper marketing activation offer via added point-of-sale design and prototyping capabilities.

Popcorn had risen to operate across Asia, North America and Europe serving a broad range of clients including Nivea, Coles and GSK.

Williams Lea Tag

Williams Lea Tag sweetens shopper marketing activation offer with Popcorn acquisition

WLT chief executive David Kassler said: “Retailers are increasingly focused on creating a compelling shopping experience for their customers. Adding Popcorn’s best in-class in-store marketing capabilities to Williams Lea Tag’s existing marketing activation experience brings a powerful tool for both our consumer and retail clients.”

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Popcorn founder Daniel Brodecky added: “We are really excited to be joining the Williams Lea Tag family, the synergy between us is strong and our vision is aligned. The sheer scale and global growth ambition of the business makes us confident that together we can deliver innovative end-to-end client solutions around the world – the sky really is the limit.”

WLT is no stranger to acquisitions having already snapped up on-demand digital content and social media content agency THP, as well as digital production house Taylor James, toward the tail end of last year.

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