Williams Lea Tag sweetens shopper marketing activation offer with Popcorn

Williams Lea Tag sweetens shopper marketing activation offer with Popcorn acquisition

Marketing and comms firm Williams Lea Tag (WLT) has brought Australian rivals Popcorn Global under its wing to enhance its own shopper marketing activation offer via added point-of-sale design and prototyping capabilities.

Popcorn had risen to operate across Asia, North America and Europe serving a broad range of clients including Nivea, Coles and GSK.

WLT chief executive David Kassler said: “Retailers are increasingly focused on creating a compelling shopping experience for their customers. Adding Popcorn’s best in-class in-store marketing capabilities to Williams Lea Tag’s existing marketing activation experience brings a powerful tool for both our consumer and retail clients.”

Popcorn founder Daniel Brodecky added: “We are really excited to be joining the Williams Lea Tag family, the synergy between us is strong and our vision is aligned. The sheer scale and global growth ambition of the business makes us confident that together we can deliver innovative end-to-end client solutions around the world – the sky really is the limit.”

WLT is no stranger to acquisitions having already snapped up on-demand digital content and social media content agency THP, as well as digital production house Taylor James, toward the tail end of last year.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.