Vivaldi acquires Gravity Thinking to boost performance marketing

Vivaldi brings in Gravity Thinking

Vivaldi has acquired London-based agency Gravity Thinking, as the global strategy firm looks to build out its social and digital marketing capabilities.

The two companies already work together on clients in enterprise software, tourism and retail sectors.

Gravity Thinking's managing partners Stephen Firth and Andrew Roberts will continue to be based in London and will join Vivaldi's leadership. The digital creative agency will retain all of its staff after the acquisition.

“The deliberate integration of strategy expertise, award-winning creativity, and in-market activation is absolutely necessary in the new model of building brands,” said Erich Joachimsthaler, Vivaldi founder and chief executive officer. “I’m looking forward to an exciting year ahead, bringing together these two companies that share similar views and cultures."

Gravity Thinking's clients include Hyundai and Pizza Hut.

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