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Modern Marketing Mergers and Acquisitions Gravity Thinking

Vivaldi acquires Gravity Thinking to boost performance marketing

By Andrew Blustein | Reporter

January 15, 2019 | 2 min read

Vivaldi has acquired London-based agency Gravity Thinking, as the global strategy firm looks to build out its social and digital marketing capabilities.

Vivaldi brings in Gravity Thinking

Vivaldi brings in Gravity Thinking

The two companies already work together on clients in enterprise software, tourism and retail sectors.

Gravity Thinking's managing partners Stephen Firth and Andrew Roberts will continue to be based in London and will join Vivaldi's leadership. The digital creative agency will retain all of its staff after the acquisition.

“The deliberate integration of strategy expertise, award-winning creativity, and in-market activation is absolutely necessary in the new model of building brands,” said Erich Joachimsthaler, Vivaldi founder and chief executive officer. “I’m looking forward to an exciting year ahead, bringing together these two companies that share similar views and cultures."

Gravity Thinking's clients include Hyundai and Pizza Hut.

Modern Marketing Mergers and Acquisitions Gravity Thinking

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