TikTok selects Innity as official Malaysian reseller

By Olivia Atkins, Writer

January 15, 2019 | 2 min read

Kuala-Lumpar based digital media solutions and marketing technology company Innity has been appointed as the official reseller of short video sharing app, TikTok.

Through this partnership, Innity hopes to be able to help its clients reach younger audiences in Malaysia. The marketing technology company is planning to adopt various advertising formats offered by TikTok, such as Brand Takeover, In-Feed, and #Challenge. These will allow TikTok advertisers to deliver their brand message in a clear and creative way, through using the personalized filters, music and unique challenges to complement their campaign’s content.

As one of Malaysia’s three biggest resellers, Innity’s clients will benefit from this partnership by gaining greater access to the GenZ demographic, who are expected to account for four percent of consumers by 2020.

“We’re pleased that TikTok chose us as a partner and we believe this will be a good addition to our product offerings,” said Innity co-founder and chief executive officer Phang Chee Leong. “We are looking forward to running more TikTok campaigns for our clients in 2019 as we believe it’ll definitely be a game changer for advertisers wanting to reach out to the younger generation.”


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