TBWA have promoted Cem Topçuoğlu to the position of president, international in reward for faithful service as president of TBWA/Central, and Eastern Europe, Middle East and Africa for the past four years.
Topçuoğlu’s elevation will not affect the London office the company has said, but does impact Manchester/Ireland as well as a series of markets across Western Europe; including Finland, Italy, Spain and Sweden as these territories fall under the broadened remit.
Reporting directly to TBWA\Worldwide president and CEO Troy Ruhanen, Topçuoğlu has been given a chance to stretch his wings having proven his value to the agency over a 20-year career.
Rahuanen remarked: “Cem has been instrumental in driving innovation and reinvention in key markets across EMEA. He’s not a fix-it man, but a builder for sustained success, helping to architect tailored visions for each operation. We’ve seen his impact from Turkey to Dubai to South Africa to Russia, and we’re looking forward to him bringing the same energy to more markets in Western Europe.”
Turkish born Topçuoğlu first partnered with TBWA in 1999 to form TBWA\Istanbul and has been credited with authoring numerous initiatives in the country such as a custom training program for Facebook and expanding TBWA’s data practices across new markets.