India-based streaming platform Hotstar has formed a partnership with well-known Indian film directors to create new content for audiences.
The new content, which will be called Hotstar Specials, will see the Star India-owned OOT platform work with acclaimed names like Shekhar Kapur, Neeraj Pandey, Kabir Khan, Nikkhil Advani, Ram Madhvani, Venkat Prabhu, Sudhir Mishra, Tigmanshu Dhulia, Nagesh Kukunoor, Mahesh Manjrekar, Vishal Furia, Rohan Sippy, Debbie Rao, Sharad Devarajan and Salman Khan.
According to the platform, the new content will feature a variety of Indian stories and enable the directors to tell their most passionate stories across genres and formats and will be available in seven languages for viewers to consume them in a language of their choice.
“Star has always challenged conventions and been at the forefront of content reinvention in India," said Sanjay Gupta, the managing director of Star India.
“With the mobile phone leading an explosion in the number of screens in the country, we feel that our content also needs to reinvent and boldly move forward. With Hotstar Specials we hope to create the biggest Indian stories delivered to a billion screens. To bring this vision alive, we are proud to partner with a stellar line up of talent who are headlining our first set of Hotstar Specials"
Hotstar signed a deal with South East Asia's video-on-demand (VOD) platform Hooq in October 2018 to drive the growth of Hollywood TV shows and movies in India. The partnership will see same-day telecasts of the latest Hollywood TV series like The Big Bang Theory, Arrow, The Flash and Hooq originals like The Oath.