Grab strengthens offerings for subscription model as it looks to entice users to stay on its platform
Grab has expanded its offerings for its subscription model, GrabClub, introducing new plans as it seeks to entice customers to stay on its platform as the ride-sharing competition in Singapore heats up.
Grab claims that the plans have had good take-up rates, which is why it has introduced two new subscription plans.
Having introduced Score in March 2018, a lifestyle subscription program that offers consumers discounts on rides and free deliveries from e-commerce retailers, retail supermarkets and its food delivery service, GrabFood, the platform piloted subscriptions plans (the All-Access Basic and All-Access Premium Passes) in early December 2018.
Grab claims that the plans have had good take-up rates, which is why it introduced two new subscription plans on the second week of January 2019. The Short Commute Pass offers savings to users who travel short distances with $10 off for each ride at $59/month for 10 rides under the Basic plan, or $109/month for 20 rides under the Extra plan.
The Flat-Fare Ride Pass caters to users who go longer distances. It guarantees a maximum of $12 cab fare for the user regardless of the final fare. The Light plan provides the $12 maximum fare cap across 10 rides at $49/month and the Heavy plan caters for 20 rides at $89/month.
The subscription plans are part of ongoing efforts by Grab to bring greater value to users as competitors like Go-Jek settle into Singapore.
Separately, Grab also claims that its 2018 Year in Review, which reviews the past year, is personalised for South East Asia. It found people in SEA love bubble tea, ordering five million cups of bubble tea, users leaving 100 items in a Grab ride every hour in 2018, millions of rides rated five stars and 26 million personal notes of appreciation for their drivers.