WPP joins McCann in contesting DDB’s $4bn US Army account win
With the reverberations of that decision still echoing a bitter war of words has broken out with fallen contenders WPP and McCann attesting that DDB was not capable of delivering on the decade long brief for its fee of $136m.
Photo by Cpl. Josue Marquez
The last-minute counterattack threatens to snatch victory from DDB as both sides entrench themselves behind their own army of lawyers by opening up a new front in Washington in the hope of forcing a rethink.
Both WPP and McCann contend that in electing to proceed with the lowest fee bid the US Army is storing up problems for itself down the line, forcing them to adopt the unconventional rear-guard action.
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Last year McCann lodged an appeal against its elimination from bidding.
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