Advertising

WPP joins McCann in contesting DDB’s $4bn US Army account win

By John Glenday | Reporter

McCann

|

US army article

January 14, 2019 | 3 min read

WPP has joined forces with Interpublic’s McCann on the frontline of a battle to secure a giant $4bn US Army account, awarded to Omnicom’s DDB last November.

With the reverberations of that decision still echoing a bitter war of words has broken out with fallen contenders WPP and McCann attesting that DDB was not capable of delivering on the decade long brief for its fee of $136m.

US Army

Photo by Cpl. Josue Marquez

The last-minute counterattack threatens to snatch victory from DDB as both sides entrench themselves behind their own army of lawyers by opening up a new front in Washington in the hope of forcing a rethink.

Both WPP and McCann contend that in electing to proceed with the lowest fee bid the US Army is storing up problems for itself down the line, forcing them to adopt the unconventional rear-guard action.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Last year McCann lodged an appeal against its elimination from bidding.

Advertising

Content created with:

https://www.mccann.com/

Find out more

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +