Advertising World Federation of Advertisers People on the Move

WFA taps P&G’s Gerry D’Angelo for media board: 'advertisers cannot relinquish control'


By John McCarthy, Opinion editor

January 14, 2019 | 4 min read

The World Federation of Advertisers (WFA) has restructured to better reform industry use of 'media, data and algorithms' appointing P&G's global media director Gerry D’Angelo to co-chair its Media Forum.

World Federation of Advertisers

WFA taps P&G’s media chief Gerry D’Angelo to drive adoption its media charter among biggest advertisers

D'Angelo will work alongside Ben Jankowski, senior vice-president of global media at Mastercard, to help members pressure media owners and digital advertisers to raise their standards in several key areas.

On his appointment, Gerry D’Angelo, said: “I’m honoured to be invited to serve as the co-chair of both WFA’s Media Forum and new board, at this critical time for the industry. Advertisers can no longer relinquish control of media, data and algorithms. Together, we’re transforming the media industry, taking back control to lead mass disruption through active participation in industry bodies such as the WFA, and promoting measures as set out by the Global Media Charter.”

D’Angelo previously worked at Mondelez, Samsung, Sky and agencies like Starcom and Leo Burnett.

These steps look to make the implementation and adoption of the WFA Global Media Charter easier with it looking to tackle eight big issues hamstringing the industry including ad fraud, viewability, brand safety, walled garden issues, third-party verification, transparency and ensuring viewability standards.

Matt Green, global media lead of WFA, said: “The charter is not a magic solution to the challenges of the digital media space. It asks for change but it’s just a starting point. It lists the needs of the media investors who fund this ecosystem and makes clear that things cannot go on as they are.

“P&G is taking a clear leadership stance on many of the issues identified in the charter and it makes perfect sense for D’Angelo to take on a role within the only global network of client-side media directors, helping us to resolve a number of industry issues.”

In addition to this, the trade body has formed a global media board to collect and respond to the issues of the world’s biggest advertisers who cumulatively spend $45bn annually on communications and can as a result use their spending power to influence change.

The newly formed board includes: Bea Lindvall, global head of media, Danone;; Belinda Smith, global head of media, Electronic Arts; Ben Jankowski, senior vice president global media, Mastercard; Gerhard Louw, head of international media management, Deutsche Telekom; Gerry D’Angelo, global media director, P&G; Luis Di-Como, senior vice-president global media, Unilever; Oliver Maletz, head of international communication and media planning, Volkswagen; Rob Rakowitz, head of global media, Mars; Sarah Armitage, group international media director, LVMH; Simon Peel, global media director, Adidas; and Sital Banerjee, global head of media, Philips

The Drum is working with the WFA to outline and solve the biggest issues facing marketers in 2019.

Advertising World Federation of Advertisers People on the Move

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