Thomas Cook Group Airline has unveiled its first brand campaign since it appointed Leo Burnett Germany as its lead creative brand agency.
'Hello Holiday', presents a series of bright creatives that capture the happiness of going on holiday.
Each image is presented in Instagram photography-style, adding to the personal nature of the ads.
Images of special moments, places and experiences that people can experience when they go on holiday, are overlayed with a headline that is centred on the word 'Hello.'
Against the backdrop of Arizona's Grand Canyon, one ad reads 'Hello Stars & Stripes,' accompanied with an offer of €299.99 for a return ticket to North America. The campaign will support January peaks for the airline.
Further iterations of the ads will follow throughout 2019.
In the UK, 'Hello Holiday' has already launched across digital, OOH, print and radio. It launched on monday (January 14) in Germany.
This is the first work Leo Burnett has presented since it took over the account. The agency was tasked with managing B2C and B2B campaigns for Condor in the German market and Thomas Cook Airlines in the UK.
Paul Schwaiger, commercial director sales, Condor marketing said: “Leo Burnett’s response to our brief was strong and innovative. Their creativity, strategic understanding and agility is really going to help us achieve our vision, so we are looking forward to take-off with an experienced and international partner.”