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Starbucks Marketing

Starbucks opens interactive coffee sanctuary in Bali as tribute to Indonesia's Arabica coffee


By Shawn Lim, Reporter, Asia Pacific

January 14, 2019 | 3 min read

Starbucks has opened a coffee sanctuary on the Indonesian island of Bali to highlight the country’s importance as an Arabica coffee producer.


Starbucks launches first 'coffee sanctuary' in Bali

Indonesia is the fourth-largest Arabica coffee growing country in the world and is famous for its single-origin coffee from Sumatra, which has been a staple offering at Starbucks since 1971.

The 20,000 square foot store, called Starbucks Dewata Coffee Sanctuary, is designed with local craftsmanship and is a partnership between Starbucks and PT Sari Coffee Indonesia.

Visitors enter the shop through an Arabica coffee farm and can try their hand at coffee bean de-pulping and washing during harvest season, as well as drying and raking green coffee beans.

A seedling nursery and a tasting room are located on the second floor to provide customers with a view of the seed-to-cup journey. They can also tend to coffee plants alongside a local Balinese farmer and enjoy coffee like professionals do, without a filter and just simply coffee and water.

There is also an interactive video wall which displays how coffee is planted, processed, roasted, shipped and brewed, and a dedicated media room with two synchronized video walls, showcasing the work of the Starbucks Farmer Support Center (FSC) in Sumatra and agronomist Dr. Surip Mawardi’s work with Indonesian coffee farmers.

“We began sourcing Indonesian coffees more than four decades ago and have always been struck by the sense of community and care for the coffee journey at every step,” said Kevin Johnson, the chief executive officer of Starbucks Coffee Company.

“The Starbucks Dewata Coffee Sanctuary amplifies our passion for the coffee journey, our ongoing commitment to Indonesia’s rich coffee culture, and our tireless pursuit of fostering moments of connection between our partners and customers. This is Starbucks at its best, and we are proud to open the doors of this unique experience in one of Southeast Asia’s most dynamic markets.”

The Coffee Sanctuary marks the 10th Starbucks Reserve Bar store in Indonesia, one of 185 stores around the world, with the majority in Asia. In China, the brand has worked with Alibaba to open Shanghai Reserve Roastery, the company’s highest grossing store in the world, with daily sales double the amount the average US store makes in one week.

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