PayPal has named its first chief marketing officer since 2013 as former Apple exec Allison Johnson.
The fintech company is the latest Silicon Valley brand to recommit to the chief marketing officer role at a time when the job title’s remit is in flux. Pinterest and Uber both hired chief marketers for the first time last year.
Johnson will be charged with leading strategic marketing for PayPal and its family of brands, which includes Venmo and iZettle.
The marketer, who also takes on the title of executive vice president, most recently founded and ran the marketing and venture capital firm West as managing partner in San Francisco. Here, her clients included Twitter, Square and Impossible Foods, as well as Braintree before it was acquired by her new employer.
She was vice-president for worldwide marketing communications at Apple until 2011, which she joined from HP’s brand and comms department in 2005.
Johnson will based at PayPal’s headquarters in San Jose, California and report into chief executive Dan Schulman.
She said: “I’m thrilled to have the opportunity to work with this remarkable team to accelerate PayPal’s growth as we continue to define the future of global payments.”
Schulman added: "Allison is a highly experienced, much-admired marketing leader with a proven track record of building global brands, making her a natural addition to our leadership team. PayPal has made strong progress over the past several years to advance our position as the leading digital payments platform and one of the most dynamic and valuable brands in the world.
“Allison’s experience and vision will build on that progress and help propel PayPal forward during our next phase of growth.”