MyCleverGroup snaps up Staffordshire’s HCL Marketing in first acquisition
MyCleverGroup has purchased locally-based HCL Marketing for an undisclosed fee, its first acquisition to date.
The Stoke-based group, founded June 2018, looks to embolden brands with the introduction of technology and digitalization into their processes. With the acquisition of the full-service creative marketing agency, MyCleverGroup looks to expand its wealth of marketing experience and extensive services.
(Left to right) Mark Bennett, John DeBell, Charlene Prince, Claire Lloyd, Rebecca Ramage and Adam Mobley
Chief executive Gareth Mobley said: “The agency’s working ethos and track record are a perfect fit with the values of MyCleverGroup as we grow our own capabilities in assisting businesses with marketing and end-to-end digitalisation.
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He added that the group is “expecting a flurry of further key acquisitions and a number of key appointments over the next 12 months”.
Mobley concluded: “By leveraging clever yet simple technology, marketing and digitalisation, we can help drive top-line growth and profitability while enhancing both customer and colleague engagement.”
The agency will work out of MCG’s HQ at Festival Park.