Modern Marketing Marketer of the Future News

Marketers specify their dream job in nationwide recruitment survey


By John Glenday | Reporter

January 14, 2019 | 3 min read

A new recruitment survey has identified what the dream job for Britain’s average marketing professional looks like: namely a flexible London-based role in a firm of 50 people or less paying upwards of £51,000 per year.

CV Library

Marketers specify their dream job in nationwide recruitment survey

The new year wishlist, compiled by CV Library, found that a third of marketers desired a salary of £51,000 and more but that 27.8% would be happy to make do with £25,500.

Most (66.7%) desired to work flexible hours with just 22.2% happy to conform to the traditional nine to five shift while 44.4% desired 30 days of annual leave and 38.9% settling for 25.

Other inducements likely to lure employees were an openness to home working (cited by 70.6% of respondents), health insurance (64.7%) and paid sick leave (47.1%).

Unsurprisingly London was voted the most desirable location to work in by 47.1% of marketers, followed by Bristol and Brighton on 29.4 and 23.5% respectively.

Lee Biggins, chief executive of CV-Library, said: “Everyone wants to get something different out of the workplace – whether it’s a good pay packet, or the ability to work more flexible hours. If you’re searching for a job right now, it’s always best to have a clear idea of what you want from your role, so you’re able to find a position that’s right for you.

“But, while choosing a company that fits the bill and facilitates your needs is extremely important; don’t rule out any opportunities just because they don’t tick every single box. You wouldn’t want to miss out on a potentially great opportunity this January.”

The study was based on the responses of 1,200 UK workers.

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