Modern Marketing CHASE The Oscars

Kevin Hart to front Chase ads despite Oscars controversy


By John Glenday | Reporter

January 14, 2019 | 3 min read

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Comedian Kevin Hart has brushed off lingering Oscars controversy by taking centre stage as the avuncular host of a new run of commercials for Chase.


Kevin Hart to front Chase ads despite Oscars controversy

The multi-year tie-up sees Hart partner with the bank on a series of events, workshops and video spots promoting financial awareness and products such as the Freedom Unlimited credit card – despite standing down as host of next months awards in response to the resurfacing of historic homophobic tweets.

Acknowledging the controversy Kristin Lemkau, chief marketing officer at Chase, commented: " This is consistent with the way we would approach a problem — if you make a mistake, acknowledge it, live up to it and try to correct it.

“He's really passionate about the mission of how to help people make the most of their money, how to help people become financially healthy."

When he stood down from the Oscars, Hart said: "I have made the choice to step down from hosting this year's Oscar's. This is because I do not want to be a distraction on a night that should be celebrated by so many amazing talented artists. I sincerely apologize to the LGBTQ community for my insensitive words from my past. I'm sorry that I hurt people... I am evolving and want to continue to do so. My goal is to bring people together not tear us apart. Much love & appreciation to the Academy. I hope we can meet again."

It will not be airing the work during the Oscars.

Hart’s role will see Hart stand alongside fellow Chase brand ambassadors including Serena Williams and James Corden as well as agencies Droga5 and VaynerMedia.

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