Philip Schofield returns in We Buy Any Car ad

Philip Schofield in latest We Buy Any Car spot

We Buy Any Car has unveiled its latest campaign 'Value Your Time' that once again stars This Morning's Philip Schofield.

The collaboration with Schofield has so far seen the TV star gallantly rescue a kitten from a tree, get his head shaved as an ultimate sacrifice, zip-wire into a library opening and even rendered as a 14-foot topless sculpture - each time demonstrating why he deserves the title of the "nicest man in Britain."

For the latest campaign from Brothers & Sisters, Schofield seeks his inner zen as he practices martial arts.

Directed by Benjamin Green from MindsEye, the film opens with a close up on Schofield's face, dressed in a martial arts robe.

While looking pensively into the camera, the TV star says: "Philip Schofield here. If like me, you value your free time, then sell your car with webuyanycar.com. Sure you might get a bit more money selling privately, but do you really need all that extra hassle? Wouldn't you rather get on with your day, like I'm doing here?"

As the comical film zooms out, it becomes clear that he is perfectly stood in an upright split, balancing a precious vase on his foot, before effortlessly taking a selfie.

Brothers & Sisters won the ad account in 2017, forging the partnership between the TV star and the auto brand.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.