Business on the move including Red Bull, Heathrow, Suzuki, WeWork, and more

Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Americas wins

This week's acquisitions

  • Channel 4 has acquired full ownership of The Box Plus Network
  • Pouch has been acquired by Global Savings Group
  • Cogent boosts B2B offering with the acquisition of NC Creative

American chocolatier, Russell Stover, has selected Cutwater as its agency of record.

Swift has won the Blue Apron account, tasked with bringing a new vision for the brand's social and digital presence.

Food delivery platform Uber Eats has tapped agency Optimist Inc. as its brand experience partner.

Paradise Advertising & Marketing has been selected as the agency of record for the Little Rock Convention and Visitors Bureau.

Lamar Airport Advertising Company has been awarded a 10-year contract to upgrade and manage all advertising signage at the San Antonio International Airport.

PetSmarthas selected Empower as its new agency of record to lead all traditional media planning and buying duties in the U.S.

The hotel franchisor Choice Hotels International has named McKinney as its new lead creative agency.

EMEA wins

Red Bull has awarded its UK media planning and buying account to Mindshare. The Drum understands the account to be worth up to £7m.

Suzuki is to sponsor Gogglebox, Channel 4's reality TV show, in an exclusive multi-million-pound partnership.

Holiday price comparison and travel deals brand icelolly.com has appointed London-based creative agency Impero to create a 360 brand campaign, including a TV spot.

Heathrow Airport has moved its media account to Wavemaker, after ending its contract with Carat after 20 years.

Brandnation has been appointed by sports nutrition brand, Science in Sport, to activate an ambassador program following a competitive pitch.

British gin brand, Warner Edwards, has appointed Birmingham-based creative agency, Life, as its BTL agency.

Nelson Bostock Unlimited has been appointed by Meridian as its PR agency.

Adder Technology has appointed Lewis to raise awareness of its latest connectivity solutions.

Jellyfish has been awarded the integrated media business for fashion and lifestyle brand Hush.

APAC wins

Italian food retailer Barilla has switched digital agencies, replacing We Are Socialwith Online Circle.

Cloud-accounting business MYOB has appointed Denstu Aegis Network’s Vizeum to look after its media strategy, planning and buying.

Launches

WeWork has launched an umbrella brand called The We Company, in a move to clarify its business ambitions outside of the office rental space.

Microsoft has teamed up with US supermarket chain Kroger to carve out a foothold in the grocery business by creating a hi-tech store which harnesses cloud computing.

Big Group has alighted on the Netherlands for its first venture into the European mainland with the creation of a new Big Amsterdam office.

Chinese ride-sharing giant Didi Chuxing has moved into fintech by launching its own financial services as it aims to recover from a challenging 2018.

Cass Business School has launched Strategy Insight Lab, in partnership with the University of Oxford and Bocconi University.

Merkle has launched a new ad tech consultancy practice, with increased investment into in-housing. It will operate out of it's London headquarters.

Lorna Notaras has joined forces with integrated storytelling agency Plus 1 Communications to launch Born Elegant - a new website designed to help shoppers find the best in affordable womenswear, menswear and homeware on the High Street, mail order and online.

After collaborating with DesignStudio, Totaljobs has refreshed its brand identity.

Beatnik Studio has expanded its UK operations by opening a new office in Edinburgh.

Mergers

Party has merged its New York and Taipei offices with Dot to Dot, to form a new agency called Whatever.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

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