Red Bull moves UK media account to Mindshare after two decades with indie AMS
Red Bull has awarded its UK media planning and buying account to Mindshare. The Drum understands the account to be worth up to £7m.
The energy drinks company kicked off a review in December, just six months after a shake-up of its media business in North America.
Red Bull
Mindshare had pitched for the US portion of the work, but Publicis Groupe’s Starcom eventually won the account, taking over planning, buying, search, social and programmatic duties from incumbent of eight years Carat.
The move of the UK account to GroupM’s Mindshare is a blow to independent agency AMS, which had managed it since 1996. It is understood to have repitched for the business but later withdrew from the pitch.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.
Sign upIn 2001, Red Bull ran a review of the relationships with all of its European media agency partners.
The Drum has contacted Red Bull for comment but was awaiting reply at the time of writing.