NBA, Turner, Twitter partner for fan-selected live streams

Advertisers have a new way of reaching NBA fans / @NBA

Twitter is set to begin fan-voted live streams through a single-player, isolated camera view.

The National Basketball Association (NBA), Twitter and Turner Sports have partnered to offer a complementary US viewing experience that will allow fans to watch a specific player in the second half of 20 TNT games.

“The NBA Twitter community is among the most vibrant in sports and entertainment,” said NBA commissioner Adam Silver. “While watching NBA games on TNT, our fans on Twitter can now enjoy a unique second screen experience that will further enhance the way fans engage with each other and the game.”

A spokesperson from Twitter told The Drum that ad packages, like commercial breaks or pre-roll, will be available for the fan-voted content. There will be a revenue share among Twitter, Turner and the NBA.

Turner's @NBAonTNT account will stream the iso-cam games, which will debut on February 17 during the NBA All-Star game.

“Turner and the NBA have always taken a leadership position in providing fans with engaging experiences and this partnership with Twitter is the latest example,” said David Levy, president of Turner. “This complementary live stream on Twitter – from the distinct vantage point of the fan-voted, most coveted player on a given night – will provide an additive experience for fans to go along with the fully-produced coverage on TNT.”

The NBA has 27.5 million Twitter followers, the most of any professional sports league in the world.

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