Modern Marketing

KFC brings back the bowl haircut to promote its own Famous Bowls

By Kyle O'Brien | Creative Works Editor

January 9, 2019 | 4 min read

The bowl haircut of the 90s is something most people would rather not relive. But for those few that do, KFC is offering consumers an opportunity to chop their hair into the uniform shape in an effort to promote its Famous Bowls.

KFC bowl cuts

KFC Famous Bowls and bowl cuts come together

Kentucky Fried Chicken is bringing together its food bowls and bowl haircuts, celebrating an abundance of food in a bowl with an abundance of style. On Thursday, January 10 from 1-5pm EST in Brooklyn, KFC is hosting a pop-up event to offer consumers a chance to receive a trendy bowl cut in honor of its $3 Famous Bowl promotional pricing, as well as the introduction of a new Spicy Famous Bowl.

With the help of hairstyle designers, KFC has created five modern-day takes on the bowl cut style. The KFC-approved cuts range from the traditional ‘Original Recipe’ to the ‘Spork and Bowl’ to the ridiculous ‘Colonel’s Stripes’.

Participants will receive a gift card for a KFC Famous Bowl and have the opportunity to be photographed with their new ’do for a chance to be featured on KFC’s Twitter channel. Those outside of New York can show the digital lookbook from the website to their stylist, let them work their magic and share their KFC-inspired bowl cut on Twitter using #KFCFamousBowlCuts.

Original Recipe haircut

“I can’t believe we are actually selling a pound of delicious food for just $3, and I also can’t believe bowl cuts are making a comeback, but here we are,” said Andrea Zahumensky, KFC US chief marketing officer. “So naturally we’re offering KFC-ified Famous Bowl Cuts to anyone who wants to be as famous as our Famous Bowls.”

Backstreet Boys member Nick Carter has already responded to the chain, showing off his famous 90s bowl cut, stating on Twitter: “Hey @kfc nothing is a delicious as my bowl cut from the 90’s #kfc #famousbowl.”

Nick Carter tweet

See more of the dubious styles by clicking on the Creative Works box below.

KFC: Famous Bowl Cuts

By KFC

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