The Drum Awards Festival - Extended Deadline

-d -h -min -sec


By Imogen Watson, Senior reporter

January 8, 2019 | 2 min read

Disney employs its unparalleled skills at storytelling to spin an enchanting tale of a charming little duckling, with the aim of reminding us of the wonders of Disneyland Paris as a magical destination.

The heartwarming ad has been produced by BETC for the launch of Disney's new signature - 'Where Magic Gets Real.'

The animation opens with a fluffy duckling, straying away from its flock to chase a butterfly as it flutters through the calm riverside scene.

The butterfly lands on a copy of "Walt Disney's Stories," and our inquisitive little duckling comes face to face with Donald Duck for the first time. It's love at first sight.

Although the magazine is three times its size, the duckling endeavours to read the stories, which quickly consume it. From then on, the little duckling is transfixed by the tales - living, breathing and dreaming of Donald Duck.

His time is cut short when the weather changes course, and the little duck has to leave the magazine to migrate to warmer climates. Little does our duckling know that the final destination ends up to be Disneyland Paris - the home of Donald Duck.

As he comes beak-to-beak with his idol, our heartstrings pull so strongly they feel like they're about to burst.

Through a clever display of anthropomorphism it has perfected over the decades, Disney captures the wonder and excitement that kids feel for Disneyland Paris.

Disney: Disneyland Paris - The little duck by BETC Paris

By Disney

Overall Rating 5/5

Vote now
Creative Creative Works Ads We Like

More from Creative

View all