Sparked by a merger between marketing and brand strategy agencies Brandworks and 230v, both recently acquired by Big, the Dutch base will serve as a continental extension to Big’s existing footprint in London, Newbury and Bath.
Acting as a springboard for further expansion, the Dutch team will marry 230v’s specialisms in strategic creative, brand activation and public relations with Brandworks own remit to grow and seed new businesses in the region.
Both companies will rebrand as Big Amsterdam with Brandworks founder Michel van den Houten serving as managing director.
Nick Scott, CEO of Big Group, commented: “Big Group has always worked internationally on behalf of our client brands and we see Amsterdam as the opportunity to create the hub that serves our clients across Europe. With Amsterdam’s well-deserved reputation for creative excellence and business culture, we felt it was the right location to extend our offering and we are very excited to have such a creative and forward-thinking team on board to work together in Europe and the UK.”
Big Group won the Recommended Agency Register's client service award for its work in brand experience, creative technology and performance marketing.