In these uncertain and unstable times in adland, brands are learning how to adapt to online scrutiny from the always-on always connected consumers. And in an attempt to effectively reach this audience, brand safety has emerged as one of the major challenges for most marketers. To talk about some of these issues, real-time information discovery company, Dataminr, is launching a webinar in partnership with The Drum to advise marketers on how to avert brand safety and PR crises.
Talk to any marketer and they will tell you that they are choosing agency partners based on their ability to prove brand safety and transparency. Robert Mata, VP Marketing EMEA from Dataminr and Theresa Meredith-Hardy, Director at Chameleon will offer marketers five tips for avoiding brand safety crises and teach them what tell-tale signs to look out for to avoid it escalating to crisis stage.
The session will also include examples from other brands that have successfully diverted a brand safety crisis once a problem was identified, so that marketers can get a sense of what practices are best to adopt.
It will be an informative and insightful session, so make sure you don’t miss the event, taking place on Tuesday, January 29th.
Don’t delay, register your interest for the webinar here.