The unique approach to skincare has been developed in tandem with dermatologists to underpin the beauty brand's products with real science, enabling customised care for a range of conditions including dryness, eczema, and atopic dermatitis.
This is achieved by measuring pH levels on a scale of one to 14, with a healthy range considered to lie between 4.5 and 5.5.
Guive Balooch, global vice-president of the L’Oréal Technology Incubator, commented: “The scientific and medical communities have long known the link between skin pH levels and common skin concerns that millions of people experience every day.
"Our goal is to use this advanced technology to empower consumers with meaningful information about their skin, so that they can find the products that are right for their individual needs. At L'Oréal, we know that health is the future of beauty and we are committed to leveraging technology to bring powerful insights and solutions to our consumers.”
My Skin Track pH takes the form of a thin, flexible sensor capable of capturing trace amounts of sweat when placed on the inner arm for between five and 15 minutes, whereupon two dots will assume a different colour.
Fr om there the wearer must photograph the sensor via an accompanying app to interpret the image as a pH measurement.
L'Oreal has begun a review of its £135m UK media account following the merger of Maxus and MEC.