HP taps former Twitter creative head Jayanta Jenkins as global ECD

Jayanta Jenkins joins HP as global executive creative director

Jayanta Jenkins has moved from social media giant Twitter, where he was global group creative director, to HP, where he joins as global executive creative director and head of the WW corporate brand.

Jenkins work across the HP business units to bring continuity to the company’s communications and will report to chief communications officer, Karen Kahn.

Jenkins served as Twitter’s global group creative director for over two years, leading and growing its in-house studio of integrated creative teams and agency partners. Before Twitter, he was in-house global creative director at Beats by Dre, leading several globally-integrated product launches. Previous to that, Jenkins was global creative director at TBWA/Chiat/Day in Los Angeles, co-leading the rebranding of Gatorade. He was a senior art director at Wieden+Kennedy and started his career with the Martin Agency.

Notably, Jenkins co-founded Saturday Morning with Keith Cartwright, Geoff Edwards, Kwame Taylor-Hayford and Jimmy Smith. The organization, founded by the African-American leaders in 2016, came together with the intention of working across creative industries to bring about societal change, to bring awareness and shift perceptions of racial bias and injustice. Saturday Morning has since partnered with Spotify and Proctor & Gamble to launch platforms in the form of conversations to further inclusivity.

The organization's first project was ‘Peace Briefs,’ underpants with purpose-built waistbands. Inscribed on the bands of each pair were words that are designed to impact any potential crisis with police and minorities. The lines included: ‘I Am Not Armed,’ ‘Please Don’t Shoot, I Have a Family,’ ‘My Life Matters, I Am a Father,’ and ‘We Don’t Hate.’

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