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Business on the Move Mergers and Acquisitions Marketing

Business on the move including Just Eat, David Lloyd Clubs, Toyota and more

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By Imogen Watson, Senior reporter

January 3, 2019 | 3 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

Americas wins

LO:LA has won Fleming's Prime Steakhouse account, to develop an immersive dining experience at the chain's Newport Beach restaurant.

Wat Consult has won the 360-degree digital media mandate of Columbia Pacific Communities.

This week's acquisitions

Cohen Media has acquired society magazine, Avenue.

EMEA wins

Just Eat has handed its newly-unified creative account to McCann following a lengthy review process. The creative shop pitched against Mother, VCCP owner Chime and Anomaly for the consolidated business.

TBWA\Manchester has won the David Lloyd Clubs account, following a three-way pitch. The agency will be responsible for brand and activation campaigns.

Hatch has expanded its drink portfolio. New sparkling water brand, Upstream, has appointed it to undertake a strategic campaign across consumer and trade PR, social content and experiential.

Fat Media has been appointed as a partner of international software firm Magento.

Aygo by Toyota will be the official sponsors of reality tv show, Shipwrecked when it returns to E4 early this year.

Frank has been appointed to represent the winner of The Apprentice 2018, Sian Gabbidon and German household appliance company Vorwerk.

Launches

Acceleris and Limelight have rebranded as Definition.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

Business on the Move Mergers and Acquisitions Marketing

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