Looking back at the ad industry in 2018 makes for tough reading as major social and economic shifts carved out changes that many didn’t see coming.
Early in December, The Drum contributor Sam Scott fact-checked the many predictions made by analysts and company heads for 2018, expectantly, many of these turned out to be spectacularly wrong and could have been posted by parody accounts.
In the spirit of absurd predictions, we have pooled together to prophesize the changes rocking our tumultuous industry in 2019. We've made some 'educated guesses' as to the 2019 resolutions the great and good are mulling in their minds.
Here are a few headlines we expect to pen in the coming year...
1. Sir Martin Sorrell’s vision: S4 Capital makes fresh start producing wire and plastic shopping goods
2. Men vow to sort out that diversity thing
3. AR marketers outline pivot to reality
4. Facebook resurrects Machiavelli to host PR team away day
5. Dentsu to introduce 90-hour weekly overtime limit
6. GreyKQAVMLY&RWunderHogarthilvy consolidation promises to simplify agency proposition for clients
7. Gary Vee reveals Hustle philosophy was in actual fact, a hustle
8. CHAT BOTS TO WRITE MORE HEADLINES (WAS THIS A SATISFACTORY HEADLINE? TYPE Y OR N)
Find some real predictions from the advertising sector for 2019 in our dedicated section online.