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China’s online retail market topped $186 billion in Q3

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By Danielle Long | Asia Pacific Correspondent

December 28, 2018 | 2 min read

China’s online retail market reached $186.13bn in the third quarter of 2018, led by Alibaba’s Tmall.

Tmall continues to dominate China’s e-commerce market securing a 59.5% share of the market, followed by rival JD.com with a 25.8% market share.

Together the two companies represent the lion’s share of the China’s online retail market with a combined share of 85.3%.

China's e-commerce market passed $186bn in Q3.

The two e-commerce giants are well ahead of the pack, however, electronics retailer Suning secured a 6.4% market share, an increase on Q2 when it occupied a 5.5% share.

Vipshop and Gome took the fourth and fifth position with a market share of 3.2% and 1.2%, respectively.

China’s online retail market grew 30.3% year-on-year in Q3 2018, according to figures from Analysys.

China’s e-commerce market is expected to hit $1.8tn in 2022, according to Forrester and is on track to total $1.1tn this year.

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