WW (formerly Weight Watchers) has revealed its first global advertising campaign under its new branding, featuring ambassador Robbie Williams.
The television campaign, devised by Anomaly, will begin to air from 30 December when it airs during Star Wars: The Force Awakens on ITV. However the ‘For Every Body’ ad was tweeted by Williams in advance while announcing his involvement.
Proud to share my first ad campaign with @ww_uk feat. members like me around the world, each with something special powering our wellness journeys. Every body has a reason to get healthy. What's yours? Visit https://t.co/cMVImTTJ22 to join us. #WellnessThatWorks#ForEveryBodypic.twitter.com/H9D84MiUnd
— Robbie Williams (@robbiewilliams) December 26, 2018
The campaign is the first since the company announced its rebrand to WW in September and was created around the insight that everybody has a reason to get healthy and gain from living healthier. WW also aimed for it to reflect its strategic evolution on weight management and delivering a platform for members to grow their health and wellness.
“WW aims to be the world’s partner in wellness: a program designed for everybody and committed to helping millions adopt healthy habits,” said Mindy Grossman, President and CEO, WW. “We are so thrilled to have Robbie join our community and inspire others with his wellness journey, to help our members be their best selves.”
Williams and actress Kate Hudson have both recently been announced as new global ambassadors who will share their experiences of wellness and encourage members to share during 2019 through social media channels using #MyWhy.