On Christmas week, the woman – and marketing brains – behind the jolly old Saint Nix got some well-deserved love from The Drum’s readers.
Cincinnati creative media agency, Empower, celebrated Mrs. Claus as the marketing powerhouse handling business all year while Santa does the heavy lifting on the magical day.
Produced at the recording studios of Empower, a three-part podcast series introduces Mrs. Jessica Jingle-Claus and her back story and interviews with the season’s key players. Listeners were invited to tune into 'The Confessions of Mrs. Claus' on iTunes or Google Play to hear from 'Chief Elf Officer' (CEO), Pipsie Twinkleton as they talk retail insights and top picks for the annual gift-guide while New Year’s Eve sleighs the 2019 female forecast and resolutions.
“Mrs. Claus runs the workshop, handles Santa’s intense meet and greet schedule and collaborates with major brands to create Christmas campaigns,” explained Meghann Craig, senior director of marketing at Empower. “With about a billion years of experience working at North Pole Media and keeping the elves (and Santa) in check, she offers a wealth of knowledge and tips to young, aspiring elves climbing their way up the evergreen ladder,” said Craig.
With its focus on women running the show, and a good dose of holiday cheer, The Drum’s readers voted the campaign the US Creative Work of the Week.
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