Greenpeace and Iceland have already captured the imagination of the public with their banned-from-TV Rang-tan ad, which showed the harrowing deforestation caused by mass palm oil production, now the former is using the mascot to educate kids.
Following the uproar over Clearcast's decision to ban the creative from TV, original producer Greenpeace is taking the loveable ape to schools. The brand wants to showcase the environmental impact of palm oil and relay to kids how they can lobby the world's biggest brands to clean up the supply chain.
New creative was devised with school children from London, Manchester and Cardiff to help build out the legacy of the ad that has accumulated more than 80m views just this year.
This latest activation from Greenpeace's creative agency Mother looks to pressure Wilmar, which produces 40% of the world’s palm oil into rethinking its processes.
John Sauven, executive director of Greenpeace UK said: “Rang-tan has moved people across the world and brought the destruction of forests for dirty palm oil to the attention of millions.
"The number of schools wanting to get involved in helping to protect the rainforest has been heart-warming, we wanted to help those children have a louder voice.”
The brand claims that the work prompted more than 1,000 schools to contact Greenpeace for teaching aids on the issue. Furthermore, the brand claims that thousands of children have been supporting Rang-tan with letters, stories and films of their own.
Vote for the work in The Drum's Creative Works.