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Creative Christmas

Get happy this holiday: the 2018 Christmas ads that made us smile and laugh

Author

By Kyle O'Brien, Creative Works Editor

December 21, 2018 | 2 min read

Christmas is a feel-good time of the year, when families come together and retailers show us their best sides (usually). It’s also when many of those retailers shell out big money to earn our business through their holiday campaigns. Some of their efforts make us grab the tissues and shed a few tears. Others go for smiles and even laughs.

Santa crashes Christmas for Aldi

Santa crashes Christmas in Australia for Aldi

The Drum has compiled some of this year’s best efforts from around the globe to make us grin and guffaw as we shop our way ‘round the Christmas tree. They range from Sainsbury’s endearing Plug Boy to an updating of the popular Hershey’s ‘Bells’ and to humorous Christmas fails from Orange, and from Santa crash landing in Australia for Aldi to cute kids describing Santa for Specsavers to, of course, the real John Lewis for Twitter.

Look over the efforts and click on each Creative Works box to vote for your favorite. You can also follow all of The Drum’s Christmas coverage by clicking here.

Have a Happy and Merry Christmas and holiday season from all of us at The Drum!

Specsavers Creative: advert-body-2 by specsavers

By Specsavers Creative

Overall Rating 4/5

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Nationwide: 12 Voices of Christmas by VCCP

By Nationwide

Overall Rating 4/5

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Orange: Keep Christmas Wonderful by Publicis Conseil

By Orange

Overall Rating 5/5

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Aldi: Santa Crashes Christmas by BMF

By Aldi

Overall Rating 5/5

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Twitter: advert-body-1 by The Romans

By Twitter

Overall Rating 5/5

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Lego: This Is Not A Brick by Lego

By Lego

Overall Rating 5/5

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Izod: leaderboard-top-1 by PVH Marketing Group

By Izod

Overall Rating 5/5

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KFC: advert-body-2 by Mother London

By KFC

Overall Rating 5/5

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Waitrose: leaderboard-bottom-1 by Adam&Eve/DDB

By Waitrose

Overall Rating 5/5

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TK Maxx: advert-body-1 by Wieden+Kennedy

By TK Maxx

Overall Rating 5/5

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Hershey's: advert-body-3

By Hershey's

Overall Rating 5/5

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Creative Christmas

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