The Drum Design Awards 2019 open to entries: five winning campaigns you should revisit
The Drum Design Awards are back for another round of celebrating and recognising great design being produced by agencies globally, giving you an opportunity to see your best design work rewarded.
Five winning The Drum Design Awards 2019 open to entries: five winning ca you should revisit: The Drum Design Awards 2019 launch
That is why amazing agencies and brands like WWF, Clarks, Grey London, Johnnie Walker, Studio Sutherl&, Love and Magpie Studio compete.
These awards are open to enter. To give you a clue as to what makes a winner, check out the following five winning campaigns from our 2018 awards.
Campaign: Blade Runner 2049 The Director's Cut
Agency: Love
Client: Johnnie Walker (Diageo)
Award: Packaging Design: Graphic
Six years ago Love suggested to Diageo that they make some noise about Johnnie Walker’s starring role in Ridley Scott’s 1982 cult classic, Blade Runner.
After five years of lobbying global brand directors came a stroke of luck. The long-awaited sequel was given the green light and from that, came a new bottle design.
Campaign: Old and new collide - reinventing Shakespeare's globe
Agency: Superunion
Client: Shakespeare's Globe
Award: Poster Design
Built in the 1990s as a radical theatrical experiment, the Globe is a faithful re-creation of Shakespeare’s 1599 playhouse. The new identity combines authentic conditions with modern ideas, celebrating the historic work of the Globe in a contemporary way. Old and new collide capturing the energy and excitement of a Globe performance, and letting it loose across everything they do.
Campaign: Carlsberg Festivals
Agency: Taxi Studio
Client: Carlsberg UK
Award: Brand Campaign
Reinterpreting the ingredient-inspired København Collection with a festival flavour, this campaign celebrated the ingredients that make a great festival. Leveraging the clean lines and refined craftsmanship of Danish design, Taxi Studio abstracted these elements to create a visually arresting festival presence for the brand: across everything from t-shirts to ticket holders, branded bars and festival cups
Campaign: Inside the mind of Mark Denton
Agency: Superunion
Client: Mark Denton
Award: Illustration
Advertising zeitgeist Mark Denton wanted a poster to promote his upcoming talk.
Superunion decided to take inspiration from phrenology heads to reflect his unique character. The only solution? Denton became the ad. The agency commissioned an illustrator to draw directly onto his head. Each section was ad-libbed with hidden references to his career and life.
Campaign: Storehouse Brewing Floor
Agency: Love
Client: Guinness
Award: Experiential Design
Love were briefed by Diageo to create a world-class visitor experience within the Guinness Storehouse, Dublin - to bring the Guinness brewing process to life, for over a million visitors each year. They focused on the elements of the process that are unique to the beer brand, which give the liquid its world-renowned colour and taste.
The Drum Design Awards celebrate and recognise great design being produced by agencies globally and give you an opportunity to see your best design work rewarded. If you believe you have what it takes to win, download your entry pack now.
The deadline is 7 March 2019.