Peta uses glittering fairy lights to remind people that animals aren't Christmas presents


By Rebecca Stewart | Trends Editor

December 20, 2018 | 3 min read

People for the Ethical Treatment of Animals (Peta) has unveiled a Christmas ad that looks to remind people that animals aren't gifts.

To illustrate the issue of pets being discarded once the festivities are over, the lobbying group's German arm devised a simple campaign which saw it place dog silhouettes fashioned from fairy lights around areas in Hamburg where animals are commonly abandoned.


The push was created by Serviceplan Campaign International

The glittering structures were dotted around deserted urban areas and motorway service stations in the city. An accompanying video, soundtracked by a version of Silent Night, showcases the stunt.

"Animals are living beings with very individual needs and feelings. They deserve a permanent, loving home," said Jobst Eggert, responsible for creation and special Projects at Peta.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

"With our emotional spot, we would like to remind people that it is advisable, in the interests of both humans and animals, to use animal-friendly gifts when shopping for Christmas."

The push was created by Serviceplan Campaign International.

UK charity Dog's Trust took a more comedic approach to its own 'A dog is for life, not just for Christmas' message this year. Urging shoppers not to snap up a pooch in the Black Friday sales.

Peta: Animals Are Not Christmas Gifts by Serviceplan

By Peta

Overall Rating 5/5

Vote now

More from Advertising

View all


Industry insights

View all
Add your own content +