Channel 4 creates CMO and MD of nations and regions roles in restructure

Channel 4 restructures / Channel 4

Channel 4 is to fill two newly created roles in a restructure it believes will better suit its business as it prepares to move an estimated 300 staff to regional hubs across the UK.

The broadcaster's chief executive, Alex Mahon announced that the network will enlist a chief marketing officer and managing director of nations and regions next year. In line with this, the company has merged its planning and communications departments, putting chief of staff Lynette Huntley at the top of that structure.

The news comes weeks after Dan Brooke, chief marketing and communications officer, left the company to launch a purpose-driven marketing and comms business.

Now the chief marketing officer role will look to implement a solid strategy across the entire organisation with recruitment operations getting underway at the start of 2019.

Head of 4Creative Alice Tonge and head of marketing James Walker will report into the recipient of this new role. In the interim they will both report to chief commercial officer Jonathan Allan who is leading marketing for the time being.

The corporate relations team led by Sophie Jones and the press and publicity team led by James MacLeod will both report into Huntley. The department will also include a new corporate planning team led by Sonia Sharma as corporate planning and project management office manager.

The managing director of nations and regions role will report directly to chief commercial officer Allan, from the new national HQ in Leeds.

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