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Business on the Move Marketing

Business on the Move including Fiat Chrysler, Newell Brands, Reebok, and more

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By Imogen Watson, Senior reporter

December 20, 2018 | 6 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

Global wins

Tourism Australia has awarded its global advertising account to M&C Saatchi Worldwide.

Newell Brands has expanded its relationship with WPP, by appointing it as global communications partner across all brands.

Setapp has appointed Droga5 London to handle the advertising for its global launch.

LaLiga has appointed IMG as its exclusive commercial agency for global sponsorship agreements.

Bear Grylls Ventures has commissioned RetroFuzz to implement a global digital strategy for the Bear Grylls brand.

Americas wins

Fiat Chrysler has handed its $950m US media business to Publicis Groupe-owned Starcom following a six-month review of all media buying and planning for brands including Chrysler, Dodge and Jeep.

Petco has selected Anomaly as its creative agency of record.

WPP Wunderman has been named customer-relationship-management (CRM) agency of record for Carnival Cruise Line.

This week's acquisitions

Procter & Gamble has acquired the health and beauty outfit Walker & Company

Dentsu Aegis Network has bought Kansas-based digital agency Digital Evolution Group (DEG), which will join Isobar to form DEG, Linked by Isobar.

Chime has acquired Method Communications to further expand into the US and build a comprehensive tech offering.

Creative agency B.B.E has acquired video production agency Media Creatures.

Amplifon has acquired Gaes for €530m.

Sovrn Holdings has acquired San Francisco-based VigLink.

Cognizant has acquired Mustache, a New York-based creative content agency.

Maybelline NY has appointed McCann Melbourne as its digital agency of record for 2019.

The National Lacrosse League (NLL) has appointed Two Circles to drive business growth.

The First Amendment Museum has engaged IPNY to assist in launching its first national campaign.

Thrivent Mutual Funds has selected VMLY&R as its lead agency of record. Since VML and Y&R merged earlier this year as VMLY&R, the combined entity has landed over $30m in new business.

EMEA wins

Capital One has appointed Mother as its UK creative agency. The account was previously held by WCRS.

Apac wins

Saatchi & Saatchi has been awarded the Siemens Home Appliances' global account, to lead on its brand advertising strategy and creative services.

ID Collective has been appointed by Malaysian Airlines to handled its PR and digital accounts.

Tourism Fiji has appointed The Hallway as its first media agency of record.

Consumer technology business Garmin has appointed Golin as its lead PR agency.

Following a competitive pitch, Yonder Media and All Response will work together to develop and deliver media activity for smartphone manufacturer OnePlus.

Whitbread has appointed Clarity as its lead creative agency without going to pitch.

Reviews

Reebok has launched a global creative agency review, ending its relationship with Venables Bell & Partners, which has been its creative agency of record since winning the business away from DDB in 2014.

Launches

Creative content agency Emotive has re-branded with a new brand identity, strategic positioning and creative process called ‘Social to Scale’.

Taptica has established a wholly-owned subsidiary in China, called Taptica Information Technology.

Langoor and The Younion have begun a strategic partnership to help blue chip brands consolidate and strengthen their positions in India.

Mergers

Painkiller brands Panadol and Anadin will be bought under one roof under a giant deal between drug firms GlaxoSmithKline and Pfizer.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

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