The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Creative Career News

Survey: 60% of companies plan to expand creative team in first half of 2019

By Andrew Blustein | Reporter

December 19, 2018 | 3 min read

Creative talent is poised to be a hot commodity come the new year.

Survey: companies are looking to build out creative teams in 2019

Survey: companies are looking to build out creative teams in 2019

According to a recent survey from The Creative Group, 60% of advertising and marketing hiring decision makers plan to expand their teams in the first half of 2019.

Results of the survey show web production and web and mobile development are top areas for recruiting, but are among the hardest positions to fill. Hiring managers are also in need of professionals with knowledge in user experience, creative development and visual design, according to the survey.

"As companies continue to invest in digital transformation, they seek people who can help with new and ongoing initiatives," said Diane Domeyer, executive director of The Creative Group. "In addition to hiring full-time staff, many are bringing on freelancers to provide extra support during busy periods, fill skills gaps on their teams and access a different pool of talent."

The survey found that 56% of companies expect to increase their number of freelancers over the next six months.

However, 92% of advertising and marketing hiring managers said it's challenging to find creative professionals. As for the greatest barrier to bringing in top talent, 19% of respondents attributed it to a slow hiring process, and 17% said it was due to a failure to offer competitive pay.

"US unemployment is at its lowest level since 1969, and companies are struggling to staff open roles on their teams. The talent shortage is even more pronounced for creative professionals with digital expertise — the precise individuals most in demand with employers. An efficient hiring process, competitive compensation and strong organizational culture are essential to recruiting in today's market," Domeyer said.

Some companies are apparently relaxing their hiring requirements. While 31% of respondents rated previous experience as a top hiring factor, 74% said they're more willing to bring on creative talent who have relevant certifications in place of a college degree than they were just a year ago.

According to the survey, only 3% of companies are planning a hiring freeze.

Creative Career News

More from Creative

View all


Industry insights

View all
Add your own content +