The Drum Digital Advertising Awards 2019 launch: five campaigns you should revisit
The Digital Advertising Awards Europe, formerly The Drum Digital Trading Awards, are here to reward the best in programmatic performance and give recognition to the most effective campaigns and innovative thinkers in the ad-tech industry.
Returning for 2019, confirmed judges so far include industry experts from Appnexus, BBC Worldwide, Impact, Neo UK, Spotify and Unruly.
According to BBC Worldwide's global head of programmatic trading, advertising and sales, David Goodard, digital advertising has been redefined by programmatic, caused by an explosion of technology advancements.
He said: "This has created choice which means we will see multiple paths to success for any challenge, which is an exciting prospect as a judge. Despite the complexity that technology can bring, from the entrants, I would simply like to see innovative solutions that deliver a clear message and drive results beyond standard performance metrics.
"I would love to see one or two entrants that not only solve their client challenges, but also deliver scalable solutions that tackle industry challenges that we could all learn from and implement as best practice."
Spotify's vice president of Europe, Marco Bertozzi is a strong believer that awards are important to the success of a team or business. "They can appear superficial in some regards but for the major awards like these, they drive behaviours in your business that are usually the kind of qualities that you want from a high performing team," he explained.
Bertozzi is looking for well-written, thought through entries that flow naturally. If you want to stand out you'll have to "create a smile on my face and deliver something tangible and be a real world example of work. I don't want to have to work it out, or make assumptions."
These awards are open to enter. To give you a clue as to what makes a winner, check out the six winning campaigns from our 2018 awards below.
Campaign: Suzuki Saturdays on Waze
Agency: Waze and The7stars
Award: Best Mobile Campaign
Suzuki Saturdays was a national one-day event, which aimed to get drivers into a Suzuki showroom, with a great money off deal on a new vehicle. Suzuki, in conjunction with The7stars, worked on an innovative partnership with driving app Waze.
By reaching 100% drivers, using clever location and contextual signals, Suzuki delivered a message to drivers which cut through and had a substantial uplift in footfall to the event.
Campaign: Turning Buzzwords into business
Award: Best Use of Performance
Online retailer, Very, collaborated with Vouchercloud for 30 days to target five key audience segments. This performance marketing campaign increased market share, built consumer behaviour profiles and personalised the browsing experience resulting in a 354% year-on-year affiliate programme uplift.
Campaign: 425% on year sales increase
Agency: Dream Agility Ltd
Client: My Generator
Award: Best Paid Search Campaign
Dream Agility’s AI and machine learning paid search platform drove sales to a 425% year on year increase for online retailer, My Generator. The impact was so great that it captured the attention of the national television all while reducing the client’s Google AdWords spend (64% reduction).
Campaign: Dogs Trust Evesham Centre Relaunch
Agency: The 7 Stars
Client: Dogs Trust
Award: Most Effective Digital Media Buy
Dogs Trust had just spent significant budget refurbishing their Evesham rehoming centre to top standard and enlisted The7stars to help relaunch the centre. Piggybacking national campaigns, The7stars ran a highly targeted regional campaign, aiming to raise awareness of the centre’s refurbishment and encourage people to visit.
Campaign: Programmatic campaigns in sport betting with 'The Ticker'
Agency: Latitude Digital Marketing
Award: Best Buy Side Innovation
Latitude, in conjunction with our Sportsbook clients, have developed an innovative format, buying technique and machine learning for Mobile banner advertising. We call this innovation, “The Ticker.”
It combines live-odds and messaging that are contextually relevant to the article in which it is served. It can return a message for any sport and market all based on contextual signals.
The Drum Digital Advertising Awards, formerly The Drum Digital Trading Awards, rewards the best in programmatic performance and gives recognition to the most effective campaigns and innovative thinkers in the ad-tech industry.
These awards are open to enter. The deadline for entries is February 7.