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Teen pressures and isolation highlighted in youth charity campaign


By Danielle Long | Asia Pacific Correspondent

December 17, 2018 | 3 min read

The struggles teenagers' face on a daily basis have been brought to life in a campaign for children’s charity organisation The Reach Foundation.

The Reach Foundation campaign highlights the pressures on young people

The campaign, ‘Pressures’, incorporates print and outdoor advertising to generate awareness around the pressure and isolation many young people feel in their everyday lives.

The imagery focuses on everyday situations where teens are pressured to conform, such as at school or on social media.

The aim is to drive people to The Reach Foundation’s website to learn more about the not-for-profit organisation and its work to empowers young people to feel more confident and self-aware, through youth-led workshops and resources.

The campaign was created by The Monkeys with photographer Neil Bailey, producer Doone Colless and retouched by Dave Mercer.

Eleanor Bignell, national manager, brand & campaigns, The Reach Foundation, said, “School, family and social media are three common themes that come up in our work with young people and feeling boxed in is the one thing that ties them all together. The pressure to conform, to be someone else, and to not speak up about it, is slowly suffocating the young people of Australia.

“This powerful campaign created by the amazing team at The Monkeys aims to highlight the invisible pressures young people face every day and bring awareness to the work Reach does to help young Australians feel less alone.”

Pressures by The Monkeys

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