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Specsavers Creative BBC

The Drum Roses Creative Awards 2019 open for entry: winning campaigns you should revisit


By Dani Gibson, Senior Writer

December 14, 2018 | 5 min read

There is more to the UK ad industry than London and The Drum Roses Creative Awards are back to celebrate the best creative work outside the M25, striving to find the hidden gems in advertising, design and digital.

Confirmed judges include industry experts from AmazeRealise, Iris Worldwide and Mother.

Rob Steeles, executive creative director of AmazeRealise is looking for the underdog mentality. From the entries he'd like to see small agencies who are not afraid to think big and convince clients to do so too. He said: "All the work should start with the customer and deliver against commercial objective for the client and be proven to work."

According to Simon Mannion, creative director at Iris Worldwide, this is the perfect platform to be recognised by your contemporaries for all the late nights, countless meetings and last-minute tinkering you’ve endured.

"I want to see bravery, simplicity, beauty, honesty, ingenuity, audacity and Originality. You don’t necessarily need all of these but you do need the last one."

These awards are open to enter. To give you a clue as to what makes a winner, check out the six winning campaigns from our 2018 awards below.

Campaign: BBC Creative - Stick!

Agency: BBC Creative

Client: CBeebies – Hey Duggee

Award: Digital - Online Video/Film/Viral Advert

BBC Creative produced a short film to promote the a series of ‘Hey Duggee’ on CBeebies. The advert went ridiculously viral, having gained a play on the BBC 6 Music breakfast show, which lead to it being featured on Newsnight.

At a production cost of less than £5k, the ‘Stick' currently has 3.7m views on Youtube, and has earned a thrash metal parody.

Campaign: Georgie Shore Radgie Rampage

Agency: Savvy Marketing Ltd

Client: MTV Viacom

Award: Technology - Virtual Reality (VR)

Billed as ‘reality TV's first ever virtual reality experience’, Savvy developed the ‘Geordie Shore Radgie Rampage’ in 360 VR for MTV, promoting the new series by giving users the chance to immerse themselves in the middle of the show’s infamously wild parties. Launching across Samsung, Facebook and YouTube it gained extensive national PR, and achieved 361,071 views in its first month.

Campaign: Arctic

Agency: Specsavers Creative

Client: Specsavers Audiologists

Award: TV/Cinema - Commercial over 21 seconds

They say in space no-one can hear you scream. Well, it turns out being heard is also be a bit of a problem in the Arctic.

Campaign: Renu

Agency: Havas Lynx

Client: Barnabus

Award: Press - Campaign


Renu is an initiative that enables homeless people to upcycle pieces of furniture that, like them, have been left on the streets. However, awareness of the project was low. Havas Lynx created a press campaign that helped Renu stand out among charities and hipster furniture shops, showing how it not only restores furniture, but people too.

Campaign: A9 mobile use - Kim and Ian

Agency: The Leith Agency

Client: The Scottish Government

Award: Radio Campaign

People who use their mobiles while driving are four times more likely to crash. The Scottish Government and The Leith Agency wanted to change the perception that a quick look at your mobile phone, ‘can’t hurt’.

Campaign: Annoying cough? Try Convonia.

Agency: Bray Leino Ltd

Client: Covonia

Award: Misc - Low Budget

Against bigger spending competitors, Covonia relies on creativity and speed of thought. When the Prime Minister’s cough shook the letters off her conference stage, Bray Leino saw an opportunity to capitalise on events at virtually no cost. Their humorous, topical, quick off the mark video reached 315,801 people, with 116,127 of those reached organically, chalking up 2.8k likes along the way.

The Drum Roses Creative Awards celebrate the best creative work outside the M25, striving to find the hidden gems in advertising, design and digital.

These awards are open to enter. The deadline for entries is 20 February.

Sponsors of these awards are Become.

Specsavers Creative BBC

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