Zalora restructures regionally with Singapore marketing roles taking a hit

Zalora restructures marketing teams

Zalora has confirmed that it has dropped some roles from its Singapore marketing team as part of a restructuring.

The e-commerce brand says it’s not reduced headcount overall but has undertaken a restructuring to allow for a more regional arrangement.

In a statement, it said: “Throughout 2018 Zalora’s total workforce and sales have grown significantly compared to 2017. Whilst we continue to invest in people across the board, we went through a restructuring exercise that affected some of our marketing team’s sub-departments in our Singapore office. Strong investments have been made and continue being made in our Singapore office. This new regional structure will allow Zalora to unlock and scale innovation while unifying processes and grasping optimization in developing centres of excellence across the region.”

The company released the statement after Tech in Asia first reported on the changes.

Zalora hired a new CMO in September, luring in former Red Bull head of digital Elias Pour to take on the role. Zalora said it would be posting new roles for the marketing team too as it looks to grow within the new structure.

Speaking to The Drum earlier this month, Pour said the business was heading into a high growth period and that hiring would be a large part of that. “It has been really important for me to show support to the teams and make sure that we are well prepared for that. And lastly, as we are going through such a high growth period as a business, we are doing a lot of hiring in preparation for next year.”

Pour said a key focus for the Zalora brand next year would be to double down on its history of being a fashion-only e-commerce brand, as well as exploring more omnichannel opportunities.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.