Subway aims to bring back lunchtime excitement with a tongue-in-cheek ad
Subway has unveiled a new campaign with the aim of encouraging Aussies to fall in love with their lunch again.
As part of the campaign, created by J. Walter Thompson Sydney, Subway has rolled out four tongue-in-cheek spots. One shows a man on a date who looks like he is going to propose to his girlfriend but instead announces the new Subway falafel variant. Another spot begins with a man narrating how sad he is after a break-up until he suddenly sees a Subway sandwich and cheers up.
The campaign will run across TV, OOH, social media, radio, in restaurant and out-of-home.
J. Walter Thompson’s executive creative director Simon Langley, said: “Aussies are passionate about Subway, but can sometimes get caught in the same old lunch routine.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
"We wanted to remind people there are many tasty new ingredients to spice up their lunch break, and director Dave Wood delivered this via a new and exciting tone of voice for the Subway brand that will help Aussies fall in love with lunch again.”
Kate Brody, Subway marketing director for Australia and Zealand, said: “We want our guests to walk into our restaurants and not just order what they know and love, but to explore all our latest flavours, ingredients and combinations. This campaign captures all that we love about Subway: it’s fresh and fun and will certainly encourage our guests fall in love with lunch again.”