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Love, Bonito upgrades payment tech to boost omnichannel strategy as it opens second store

Love, Bonito has formed a partnership with Adyen to improve the omnichannel experience for its customers in Singapore, as it also announces its second offline store.

Adyen’s omnichannel payments solution will be available at the Singapore-based women’s fashion brand latest store at Jem shopping mall, allowing Love, Bonito to tailor and enhance its customers’ shopping experiences.

In addition, the partnership will see Adyen manage Love, Bonito’s transactions across its e-commerce platform, serving customers globally from Hong Kong to Australia and the United States.

“The fashion and retail industry is one that is always evolving and businesses like ours need to continuously innovate to remain ahead of the curve. By partnering with Adyen, we are able to offer our customers a seamless payment experience that works for our millennial audience,” said Dione Song, the chief commercial Officer at Love, Bonito.

“Adyen offers us a unified commerce solution that aligns with our ongoing business strategy to creating meaningful in-store experiences that enable easier and more frictionless customer experiences.”

South East Asia's fashion e-commerce retailers have been looking to go offline in recent years. The Drum has spoken to Zalora's new chief marketing officer Elias Pour about omnichannel's increased relevance for the brand and Pomelo's chief executive officer and founder David Jou about the Thailand-based brand's omnichannel experience mission.