The Drum Awards for Marketing - Extended Deadline

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By Taruka Srivastav, Reporter

December 13, 2018 | 1 min read

Australian audio specialist agency Eardrum has unveiled an audio cryptic Christmas card for its clients.

The card is made up entirely from vocal sounds by beatboxer Tom Thum, who is inviting creatives to uncover the message. The track when played backwards informs that Eardrum is currently recruiting.

The message has already generated interest from Australians and Eardrum is inviting more creatives to participate.

According to Eardrum’s founder, Ralph van Dijk, the message serves three purposes that is Christmas greeting, recruitment ad and first round interview.

He added: "What we liked about the idea, besides harking back to the hidden messages in records, is that it’s self-selecting. The people who took the trouble to download and reverse our Christmas card are exactly the kind of people who’d want a job at Eardrum.”

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