Apple seeks to offer newspaper subscriptions within relaunched Texture app
Reports suggest that Apple is sweet talking high-profile titles including the New York Times and Wall Street Journal to lend credibility to the project but has thus far been met with suspicion and scepticism amid widespread industry fears that its pricing model will simply undercut their own direct subscription efforts.
In its present form Texture provides access to over 200 magazines such as Esquire, The New Yorker and Vanity Fair for a flat fee of $9.99 per month. Subscribers who hand over this sum are then presented with ‘cover to cover’ digital copies of each title.
Apple readies Texture for 2019 relaunch
Going forward Apple is expected to break with that convention, however, by packaging articles in a more web-friendly layout which can be integrated directly within Apple News.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up