Digital Transformation

Apple seeks to offer newspaper subscriptions within relaunched Texture app

By John Glenday | Reporter

Apple

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Apple article

December 13, 2018 | 3 min read

Apple is seeking to lend fresh impetus to Texture, its newly acquired news subscription app, by elevating it to a new premium tier of Apple News in the New Year.

Reports suggest that Apple is sweet talking high-profile titles including the New York Times and Wall Street Journal to lend credibility to the project but has thus far been met with suspicion and scepticism amid widespread industry fears that its pricing model will simply undercut their own direct subscription efforts.

In its present form Texture provides access to over 200 magazines such as Esquire, The New Yorker and Vanity Fair for a flat fee of $9.99 per month. Subscribers who hand over this sum are then presented with ‘cover to cover’ digital copies of each title.

Apple

Apple readies Texture for 2019 relaunch

Going forward Apple is expected to break with that convention, however, by packaging articles in a more web-friendly layout which can be integrated directly within Apple News.

Texture was first forged by a consortium of publishers back in 2009 including Conde Nast, Hearst and News Corp.

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