The Drum Marketing Awards launch for 2019: five campaigns you shouldn't have missed
The Drum Marketing Awards are back for 2019 to recognise the best marketers and campaigns in the industry.
These awards are the motherboard of the industry, rewarding all aspects of marketing. This year's Grand Prix winner Taylor Herring said that as an independent creative PR agency, to go up against the big guns of adland and walk away with the Grand Prix was certainly a night they'll never forget.
James Herring, managing partner said: "As a small agency we rarely get to pause and celebrate success as we’re already onto the next brief. Such awards provide a chance to salute the team members that grafted to deliver the campaign and ultimately an award-winning client is happy client.” You can check out their award winning campaign with Samsung here.
These awards are open to enter. To give you a clue as to what makes a winner, check out the five winning campaigns from our 2018 awards below.
Campaign: Life Less Ordinary
Client: First Direct
Agency: Karmarama, Accenture Interactive
Re-brand/Re-launch Strategy of the Year
First Direct wanted to re-launch itself to 25-35 year old entrepreneurial, free-thinking, can-doers, who didn’t follow the conventional career and family paths, and who they called ‘The Makers.’ A generation that not aware of the bank.
The campaign empathised with the barriers this generation encountered, portraying them as ambitious pioneers of a new world in the astronaut led work ‘Life Less Ordinary’. First Direct exceeded its sales targets and reached its highest level of brand awareness and consideration for two years.
Campaign: #ISeeMore
Client: Institution of Engineering and Technology
Agency: Tin Man
Children were the primary audience for Tin Man to execute its digital strategy with The Institution of Engineering and Technology for #ISeeMore. To encourage the kids to take part, Tin Man excited them through their passions and the use of social media. The campaign let youngsters go behind the scenes and ‘see more’ through the engineering of brands they love like Harry Potter, Chessington World of Adventures and Cadbury.
From this, they delivered: 61,000 views on our YouTube videos, 690,000 social reach of the campaign, 690,000 social reach of the campaign, consideration of engineering careers jumped from 31% to 78% and 81% of the kids believed that engineering appeals to both sexes, compared with 40% pre-campaign
Campaign: Batman Barges In
Client: Warner Bros.
Agency: PHD
Music and Entertainment Strategy of the Year
PHD and Warner Brothers brought together a series of specially created content partnerships which helped Lego Batman barge in on some of the most popular TV and publishing brands in the UK.
Campaign: Feel Good Summer
Client: Feel Good Drinks
Agency: Feel Good Drinks
In line with its 2017 relaunch, drinks brand Feel Good launched its new Infusions range by delivering a summer campaign focusing on creating those Feel Good moments, such as festivals and skinny dipping. A host of influencers, media and women from breast cancer awareness charity CoppaFeel were invited to the event, which was filmed live and formed the basis of the advertising campaign.
Getting things started with a giant skinny dip, Feel Good invited 100 brave women to Malaga for a skinny dip. The video was viewed over 2.4million times in just three months.
Campaign: Taste Face
Agency: Analogfolk
Best Technology-Led Innovation of the Year
Analogfolk used a combination of Microsoft’s facial recognition API and a bespoke algorithm to bring the idea of the ‘Marmite Gene’ to life in an interactive online experience.
The ‘Taste Face’ experience enabled them to distribute product samples while inspiring people to try Marmite and discover whether they were born a lover or a hater.
The Drum Marketing Awards are celebrating over 10 years of recognising the best marketers and campaigns in the industry.
These awards are open to enter. Make sure you submit your entries before 1 February.
Rewarding the most effective marketing campaigns, companies and people from around the world
Find out more